Real estate platforms
Responsive sites and listing portals for US agencies, built around lead generation, fast property search and SEO-driven landing pages.
- MLS integration
- Property search
- Lead generation
- SEO landing pages
Ziafat Ali ยท Frontend Engineer & UI/UX Strategist
Pixel-perfect, from Figma to production.
15+ years building fast, accessible, animation-rich interfaces for US-based clients, bridging creative direction and frontend engineering.
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Built for US-based clients across five domains.
A decade of turning complex requirements into polished, performant and accessible products.
Higher education & K-12
Accessible, content-rich sites for universities, colleges and schools: admissions portals, faculty directories, course catalogs and campus events.
- ADA / WCAG
- Admissions
- Course catalogs
- Directories
Complex management systems
Frontends for admin dashboards, CRMs, healthcare portals and internal tools, with intuitive UX, modular components and large datasets.
- Dashboards
- CRM
- Healthcare portals
- Component systems
Cross-stack integration
Close work with backend teams on PHP, .NET, Laravel, Node.js and headless CMS stacks, keeping API integration clean and concerns separated.
- REST APIs
- Laravel
- .NET
- Headless CMS
Marketing & brand design
HTML email campaigns, webinar templates, ads, banners, brochures and brand graphics across the full Adobe Creative Cloud suite.
- HTML email
- Ads & banners
- Brochures
- Brand graphics
15+ years, four companies.
With DatumSquare since 2015, building for US clients in real estate, education and healthcare.
viSole Digital Solutions
Assistant Creative Manager
- Managed graphic design for websites and promotional materials across multiple client accounts, building a foundation in visual communication and brand identity.
- Worked with designers, developers and project managers to deliver creative projects on time across diverse industries.
Quaid Technologies Solution Providers
UI/UX Designer & Frontend Developer
- Led web and graphic design and development at one of Rawalpindi's pioneering IT firms, owning projects from brief to delivery.
- Built client sites with HTML, CSS, Joomla and WordPress, and produced newsletters, banners, webinar templates and branded graphics.
- Handled client communication and requirements directly, delivering independently at consistent quality.
CareCloud MTBC
Designer & Frontend Developer
- Web and graphic design for a US-based healthcare IT company, using Bootstrap, HTML5, CSS3 and LESS/SCSS across public sites and internal apps.
- Responsive UI components, HTML email newsletters, webinar landing templates and galleries for campaigns aimed at North American healthcare professionals.
- Agile delivery with Visual Studio, TFS and Adobe Creative Suite across multiple internal product releases.
Allshore Talent DatumSquare
UI/UX Engineer & Frontend Developer
Build
- Pixel-perfect, high-performance interfaces for public sites and web apps, working directly with US clients and design teams.
- Figma and Adobe XD designs turned into responsive, W3C-validated, cross-browser frontends with WCAG on every project.
- Clean, semantic, reusable markup with consistent naming conventions.
Motion & performance
- Scroll-driven, animation-rich experiences with GSAP, Locomotive Scroll, WebGL, parallax and horizontal scrolling.
- Code splitting, lazy loading, image optimization and Core Web Vitals work for high PageSpeed scores on desktop and mobile.
Strategy & delivery
- Lead UI/UX strategy with clients and stakeholders, turning business requirements into design-to-code workflows.
- REST API, headless CMS, WordPress and Shopify integrations alongside backend developers.
- AI-assisted development with Claude Code, Cursor, Codex and GitHub Copilot to prototype faster at production quality.
- Marketing collateral, brand graphics, ads and banners in Adobe Creative Cloud.
The toolkit.
Design fluency and frontend depth, held to accessibility and performance standards.
Motion & scroll
Scroll-driven stories and micro-interactions that guide attention instead of competing for it.
- GSAP
- WebGL
- Locomotive Scroll
- Parallax
- Horizontal scroll
- Scroll-driven
- CSS/JS animation
linear
ease-out
overshoot
steps(6)
The Work section above is native CSS scroll-driven animation.
Frontend
Semantic HTML, modular SCSS and modern JavaScript, validated and built to be maintained.
- HTML5
- CSS3 / SCSS
- Custom properties
- JavaScript
- Bootstrap
- Tailwind
Design
Fluent in Figma and the full Adobe suite, so specs translate without guesswork.
- Figma
- Adobe XD
- Photoshop
- Illustrator
- InDesign
- Lightroom
Standards
Accessibility and performance are defaults. This page's contrast, measured live:
- Body text
- Muted text
- Accent text
- Primary button
- WCAG
- W3C validation
- Core Web Vitals
- PageSpeed
- SEO & meta
- Cross-browser
AI-assisted workflow
Used daily to prototype faster and review code, without lowering production standards.
- Claude Code
- Codex
- Cursor
- Antigravity
- GitHub Copilot
Platforms & build
At home across CMS platforms and the build tooling around them.
- Webflow
- WordPress
- Shopify
- Headless CMS
- Git
- Webpack
- Gulp
Project tools
- Asana
- Basecamp
- Teamwork
- ActiveCollab
- Jira
Awards & education.
-
2023
Most Valuable Employee
DatumSquare IT Services, Islamabad
-
2017 / 2018
Project Excellence Award
DatumSquare IT Services, Islamabad
Education
- Diploma of Information Technology (DIT)
- Punjab Board of Technical Education, Lahore, 2009
- Intermediate (H.S.S.C)
- BISE Rawalpindi, 2003
Languages
- English
- Fluent
- Urdu
- Native
- Arabic
- Reading & writing
Contact
Have a design that needs to ship?
I work remotely with US-based teams from Rawalpindi, Pakistan. Right now it's here and in New York.